Service Representative (Resident/Non-Resident) Requirements

A natural person, other than an officer, manager or managing general agent of the insurer, employed on salary by an insurer or managing general agent to work for, with or through producers in soliciting, negotiating and effectuating insurance for the insurer or for the insurers represented by the managing general agent. Ala. Code § 27-7.5.


  • Must be at least 18 years of age.
  • Must not have committed any act that is a ground for denial, suspension, or revocation of license, as follows:
    • Providing incorrect, misleading, incomplete, or materially untrue information in any application or in any communication to the commissioner.
    • Obtaining or attempting to obtain a license through misrepresentation or fraud.
    • Intentionally misrepresenting the terms of any actual or proposed insurance contract or application for insurance.
    • Having admitted or been found to have committed any insurance unfair trade practice or fraud.
    • For inducing, persuading, or advising any policyholder to surrender or cause to be cancelled any policy of insurance issued to the policyholder by any authorized insurer in exchange for a policy offered by the licensee where the surrender or cancellation shall proximately result to the financial detriment of such policyholder, unless the policyholder shall have been fully advised of that fact by the licensee.
    • Using fraudulent, coercive, or dishonest practices, or demonstrating incompetence, untrustworthiness, or financial irresponsibility in the conduct of business under a license in this state or elsewhere.
    • Improperly withholding, misappropriating, or converting any monies or properties belonging to the insurers, insureds, or others received by the licensee in the exercise of his or her license.
    • Violating insurance laws or violating any valid order, subpoena, rule, or regulation, issued by the commissioner or issued by another state's insurance commissioner.
    • Having been convicted of a felony.
    • Having an insurance producer license, or its equivalent, denied, suspended, or revoked in any other state, province, district, or territory.
    • Forging another's name to an application for insurance or to any document related to an insurance transaction.
    • Improperly using notes or any other reference material to complete an examination for an insurance license.
    • Knowingly accepting insurance business from an individual who is not licensed.
    • Failing to comply with an administrative or court order imposing a child support obligation.
    • Failing to pay state income tax or failing to comply with any administrative or court order directing payment of state income tax.
  • For individuals who meet the Military Family Jobs Opportunity under Regulation 165, please click here for further information.

Must complete a prelicensing course of study for the lines of authority for which the person is applying consisting of 20 classroom hours per line of authority, or equivalent of individual instruction, on the general principles of insurance for that line of authority. No written examination is required.

A service representative must be employed on salary or at an hourly rate by an insurer, a managing general agent, or a captive producer.

In accordance with the Beason-Hammon Taxpayer and Citizen Protection Act, Alabama is now required to verify the citizenship of ALL APPLICANTS. Please submit proof of citizenship using the link below. There are sixteen different identifiers, including your official driver’s license, any one of which can be used as proof. Your license will not be issued until this documentation is received. If information is not received within 10 days your application will be rejected. Please note: Fees paid are non-refundable.
Submit Proof of Citizenship


Applicant must go online at to apply and pay by credit card a license fee of $70.00 per insurer. Visa, Mastercard, and American Express payments will be accepted. A $5.00 NIPR transaction fee will be charged for each initial and renewal transaction on top of the required state fee, for all license types. NIPR FEES ARE NON-REFUNDABLE.

The Service Representative license must always have a company appointment for the license to stay active. In the initial licensing process if the appointment is not made within 15 days the license will automatically cancel.

PLEASE NOTE: Companies informed by NIPR or their licensing counterpart of a three to eight week delay in setting up to process appointments online are allowed to download below the appointment forms to process appointments for Service Representatives. Please note the entire license and appointment fee will be paid during the appointment process.

Individual Service Representatives renew their license biennially based on their BIRTH MONTH whether the individual was born in an EVEN or ODD year.


Service Representatives will renew their license based on their month and year of birth. A notice will be sent by the DOI to all producers approximately 90 days prior to their month of birth. Service Representatives born in odd-numbered years will renew for two years in the odd years. Service Representatives born in even-numbered years will renew for two years in the even years. Effective 1-1-19, no more CE Extensions are being allowed and CE must be showing in the CE transcript for the service representative to be able to renew the license. Please note that it generally can take 3-5 days after compliance for the CE information to be updated in the NIPR database so that you are able to renew.

TOTAL INITIAL LICENSE FEE (per insurer) - $70.00
Biennial License Renewal Fee - $70.00
Late Fee - $50.00
Appointment Renewal Fee - $40.00


Service Representative Licensing

Licensing Contact Hours
Monday - Friday 8:00am - 5:00pm
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